Overview
Toustone, a data intelligence company specialising in simplifying reporting and breaking down data silos, needed a website that matched the innovative and modern nature of their services. Their existing site was outdated and no longer reflected the sophistication of their data solutions. As a company that helps large, complex organisations extract accurate insights and predict future performance, they needed a platform that communicated both clarity and technological expertise.
The Approach
We approached this redesign by focusing on three core areas: visual identity, user experience, and technical optimisation. The aim was to create a digital experience that reflected Toustone’s unique position in the market, while ensuring it was both easy to navigate and scalable for future growth.
Key Design Features:
- Circle Motif & Animated Icons: Drawing inspiration from the concept of data merging into a centralised system, we designed a visual theme using dynamic circular shapes. These elements come together to form a complete ring—a visual metaphor for data integration and clarity. These animations were custom-designed to align with Toustone’s messaging and were later adopted as part of their wider brand refresh.
- Typography Selection: We introduced Space Grotesk as the brand’s primary typeface—a modern, tech-forward font that brings clarity and a sleek, professional edge to all digital content.
- Custom Design Elements: Beyond the layout, I was responsible for creating a full suite of branded assets including custom icons, dynamic tables, and video content that clearly explained complex services in a digestible way.
Functionality Improvements:
- Improved Navigation & UX: The site was restructured with a simplified navigation system and clearly defined user pathways. Visitors can now quickly locate information about services, solutions, team members, and case studies.
- Mobile Optimisation: Built with full responsiveness in mind, the site provides a seamless experience across all devices—from desktop to mobile.
- SEO Best Practices: We implemented foundational SEO strategies, including optimised headings, metadata, and page speeds, to improve search visibility and support organic growth.
Solution
The final website successfully balanced the company’s love for dark aesthetics with a professional, functional design. The colour scheme was meticulously crafted to allow for a sleek, high-end feel without sacrificing usability. The portfolio section became the focal point, with striking images of completed projects displayed prominently to capture the quality and scope of Frontier’s work.
The website now serves as a visually impactful, easy-to-navigate platform that positions Frontier Waterproofing as a leader in their field.
