Overview
Origin Fire, a leading fire safety consultancy, needed a complete overhaul of their website to better reflect their industry leadership and modernise their online presence. Their previous website resembled a basic WordPress blog, which did not effectively showcase their expertise in fire safety solutions and advisory services. They required a site that would clearly communicate their services, offer improved navigation, and provide an optimal user experience (UX) across all devices.
The Challenge
The old website failed to convey the professionalism and authority of Origin Fire as a fire safety leader. The design was outdated, cluttered, and made it difficult for users to navigate or access important information about their services, projects, and team. In addition, the site lacked mobile optimisation and effective SEO, limiting their visibility on search engines and providing a subpar experience for mobile users.
The Approach
To address these issues, we focused on delivering a website that reflected Origin Fire’s status as industry leaders while improving functionality, usability, and search engine performance. Our approach included:
- Modern Design: We crafted a sleek, professional design that brought the brand into the modern era. By prioritising clean layouts and engaging visuals, we helped Origin Fire position itself as a forward-thinking and authoritative company in fire safety.
- Clear Communication of Services: We revamped the content structure, organising their services and solutions in an intuitive, easy-to-find manner. Dedicated sections for key services, projects, and team members were added to highlight their expertise and credibility.
- Enhanced Navigation and UX: Improving the user journey was key. We simplified the navigation to ensure that visitors could quickly access information about the services they need, explore case studies, and easily contact the team for advice or quotes.
- Mobile Optimisation & SEO: The site was built to be fully responsive, ensuring that mobile users received the same seamless experience as desktop users. In addition, we implemented SEO best practices, such as optimising page load times, meta tags, and keywords, to ensure better visibility in search engine results.
Solution
The redesigned website successfully modernised Origin Fire’s online presence while providing an enhanced user experience. The clean, structured design ensured that their services were clearly communicated, with easy access to essential information like their project portfolio and contact details. The mobile-friendly layout guaranteed that the site was fully accessible on all devices, and the SEO optimisation helped improve their rankings in relevant searches, driving more organic traffic.
Key features included:
- Service Pages: A well-organised services section that clearly communicates the breadth of Origin Fire’s offerings.
- Portfolio Showcase: A dedicated space for showcasing completed projects, highlighting their expertise in fire safety.
- Optimised Contact Pathways: Clear calls to action and easy-to-use contact forms, ensuring prospective clients could quickly get in touch.
