Built to Last, Designed to Impress.
Overview
Frontier Waterproofing, renowned for their high-quality waterproofing services in Auckland, sought a new website to better showcase their work. Known for their exceptional craftsmanship, the company felt their previous website lacked the visual appeal needed to highlight the premium nature of their services. They needed a modern, visually striking platform that effectively communicated their reputation while providing a seamless user experience.
Challenge
The key issue with Frontier Waterproofing’s old website was its inability to sufficiently showcase their high-quality projects. Images and visuals, which are essential in demonstrating the effectiveness of waterproofing work, were underrepresented. Additionally, the client expressed a strong preference for incorporating black into the design, which required careful attention to maintaining visual clarity and balance in a predominantly dark colour scheme.
The Approach
We began by thoroughly understanding the client’s brand values, target audience, and the types of projects they wanted to feature. Given their preference for black, we explored a range of complementary colours and design options that would allow the content to stand out while keeping the website sleek and professional.
Key elements of our approach included:
- Colour Scheme: A refined black-dominated palette, with complementary shades of grey and accent colours to ensure readability and contrast.
- Simplified Layout: We designed a minimalist layout that directs visitors quickly to the areas of the site most relevant to them, such as the project gallery and contact information.
- Visual Showcase: The new website prominently features large, high-resolution images of their projects. A dedicated portfolio section allows visitors to easily navigate through past work, giving prospective clients a clear view of Frontier’s quality.
- User Experience: The structure of the site is intuitive, ensuring that potential clients can find the information they need quickly, whether they’re exploring the services or getting in touch for a quote.
Solution
The final website successfully balanced the company’s love for dark aesthetics with a professional, functional design. The colour scheme was meticulously crafted to allow for a sleek, high-end feel without sacrificing usability. The portfolio section became the focal point, with striking images of completed projects displayed prominently to capture the quality and scope of Frontier’s work.
The website now serves as a visually impactful, easy-to-navigate platform that positions Frontier Waterproofing as a leader in their field.