The joy of boat building.
Overview
Form and Float is a passionate New Zealand-owned start-up offering DIY boat-building kits that make the joy of building your own watercraft accessible to beginners and seasoned boaties alike. When they approached us, they had no digital presence or brand assets—just a brilliant idea. We helped turn that idea into a full-fledged brand experience, educating the market, designing a functional eCommerce platform, and delivering a wide range of supporting media and marketing.
The Challenge
Starting from a blank canvas meant everything had to be built from the ground up—including educating the client on how to gather and present product media. A key challenge within the eCommerce setup was the requirement for a flexible cart system that could handle add-on items and dynamic pricing. Additionally, the brand needed to be introduced to a niche market in a compelling and professional way, with visuals that communicated the ease and joy of boat building.
Our Approach
We focused on building a brand experience that felt approachable, trustworthy, and inspiring. From designing the logo to delivering technical website functionality, our role was end-to-end. We also handled educational marketing to introduce Form and Float to the NZ boating community and created stunning visual content to support both digital and print campaigns.
Website & eCommerce Development
- Full eCommerce website with product pages for DIY boat kits
- Custom cart functionality that allowed users to add optional extras with live pricing updates
- Clean, user-friendly design to support DIY customers and boating enthusiasts alike
Marketing & Media Support
- Provided guidance and support for gathering media, including product photography and user-generated content
- Organised a professional video shoot to demonstrate the boat kit’s ease of use
- Utilised photos from the shoot across digital channels and in an editorial feature in NZ Boating Magazine
- Designed print brochures and branded flyers for in-store and event distribution
Ongoing Digital Marketing
- Developed and managed digital marketing strategy to educate the market about DIY boat building
- Created social content, email marketing, and paid ad support to drive brand awareness and eCommerce traffic
