Leading the marketing revolution.
Overview
Energise Marketing Agency approached us to redesign their website and establish a consistent brand identity across their digital platforms. The agency, known for its personal touch and creativity, needed a site that reflected the approachable and collaborative nature of their team. However, their existing website posed significant challenges, particularly with its difficult-to-use theme, which made even basic updates problematic for their staff.
The main issue was the lack of flexibility with their old website theme, which created bottlenecks for the team when trying to make changes or update content. This inefficiency was hindering their ability to keep their website fresh and reflective of their latest work. Additionally, the website did not showcase a unified brand identity, and the overall look and feel needed alignment with the agency’s vibrant and personalised approach to marketing.
Results
- Improved Usability: The new website eliminated the technical challenges the team had previously faced, making it simple for staff to update and manage content in-house.
- Brand Alignment: The redesign established a cohesive visual identity that reflects the agency’s personal approach, aligning their website and social media presence with their core values.
- Efficiency: With custom templates for social media, Energise now has a streamlined, consistent approach to managing their online content, saving time and effort for the team.
The Approach
To address these challenges, we focused on two key areas: usability and branding consistency.
- Website Redesign: We selected a user-friendly, customisable platform that would empower Energise’s team to make changes without requiring advanced technical skills. Our goal was to make the site easily maintainable while ensuring it aligned with modern web standards for performance and design.
- Consistent Brand Identity: We worked closely with the team to craft a design that mirrored the agency’s personality—dynamic, professional, and approachable. By implementing a standardised look and feel across the site, we ensured their brand message was clear and consistent.
- Social Media Templates: To extend the brand consistency across platforms, we created a set of social media post templates. These templates were designed to be easily customised for future campaigns while maintaining the same visual identity established on their website.
Solution
The new website addressed all the issues Energise had been facing with their previous platform. We implemented a clean, intuitive layout that not only improved the aesthetic but also made it simple for staff to update content. The CMS (Content Management System) was customised to be user-friendly, allowing them to easily manage everything from blog posts to service pages without needing external assistance.
In addition to the website, we provided a set of customisable social media post templates that matched the new branding, giving the team a streamlined way to manage their social presence while maintaining consistency.