A longstanding brand made for the future.
Overview
ColorCote has been at the forefront of New Zealand’s pre-painted roofing and cladding solutions since 1973. With over 40 years of innovation, they offer a wide range of colours, metal substrates, and high-performance coating technologies tailored to New Zealand’s diverse environments. As a part of Fletcher Steel—one of the most trusted names in construction—ColorCote’s brand presence needed to match their position as an industry leader.
The Challenge
As a highly recognisable and trusted brand, it was crucial to maintain consistency with ColorCote’s well-established visual identity while enhancing usability and engagement across both digital and print media. Their marketing material needed to be informative, bold, and accessible, and the website required a modern UI/UX refresh to better reflect their innovation and extensive product offering.
My Role
Over several years, I collaborated closely with ColorCote’s team on a wide range of projects, focusing on reinforcing brand consistency while introducing fresh, functional design elements.
Website – UI/UX Design
- Redesigned the website to offer a streamlined, modern user experience
- Improved navigation for finding product information, substrate options, and colour ranges
- Ensured the site was responsive, visually engaging, and reflective of the brand’s core strengths
Print & Marketing Collateral
- Designed core brochures, atmospheric guides, and detailed data manuals
- Created striking point of sale material that stood out in retail and trade environments
- Crafted print assets for events, including signage and branded media
Brand Expression Across Channels
- Leveraged the geometric triangle motif from the ColorCote logo to build a consistent and dynamic visual language
- Developed colourful, angled design elements that became artwork in themselves—used across digital banners, brochures, and vehicle signage
- Ensured all output followed strict brand guidelines while exploring creative executions for different formats
Design Highlights
- Geometric Identity: Inspired by the overlapping triangles in the ColorCote logo, I introduced vibrant angular graphics to bring energy and cohesion across all touchpoints.
- Colour Focus: With a product offering of over 40 shades, the design language celebrated colour through bold layouts and clear, engaging visuals.
- Consistency & Adaptability: Every asset was crafted to stay true to the brand’s DNA while adapting across platforms—from web to on-site promotional materials.
