Leading fire safety website
Overview
Origin Fire, a trusted name in fire safety consultancy, needed a new website that matched the quality of their work and reflected their position in the industry. Their previous site was dated and lacked clarity around their specialised services. Working in collaboration with Energise, we helped deliver a complete redesign that improved the structure, simplified the user journey, and ensured the site worked seamlessly across all devices. The result is a professional, easy-to-navigate platform that clearly communicates Origin Fire’s capabilities and commitment to safety.
The Challenge
The old website failed to convey the professionalism and authority of Origin Fire as a fire safety leader. The design was outdated, cluttered, and made it difficult for users to navigate or access important information about their services, projects, and team. In addition, the site lacked mobile optimisation and effective SEO, limiting their visibility on search engines and providing a subpar experience for mobile users.
The Approach
To address these issues, we focused on delivering a website that reflected Origin Fire’s status as industry leaders while improving functionality, usability, and search engine performance. Our approach included:
- Modern Design: We crafted a sleek, professional design that brought the brand into the modern era. By prioritising clean layouts and engaging visuals, we helped Origin Fire position itself as a forward-thinking and authoritative company in fire safety.
- Clear Communication of Services: We revamped the content structure, organising their services and solutions in an intuitive, easy-to-find manner. Dedicated sections for key services, projects, and team members were added to highlight their expertise and credibility.
- Enhanced Navigation and UX: Improving the user journey was key. We simplified the navigation to ensure that visitors could quickly access information about the services they need, explore case studies, and easily contact the team for advice or quotes.
- Mobile Optimisation & SEO: The site was built to be fully responsive, ensuring that mobile users received the same seamless experience as desktop users. In addition, we implemented SEO best practices, such as optimising page load times, meta tags, and keywords, to ensure better visibility in search engine results.
Solution
The redesigned website successfully modernised Origin Fire’s online presence while providing an enhanced user experience. The clean, structured design ensured that their services were clearly communicated, with easy access to essential information like their project portfolio and contact details. The mobile-friendly layout guaranteed that the site was fully accessible on all devices, and the SEO optimisation helped improve their rankings in relevant searches, driving more organic traffic.
Key features included:
- Service Pages: A well-organised services section that clearly communicates the breadth of Origin Fire’s offerings.
- Portfolio Showcase: A dedicated space for showcasing completed projects, highlighting their expertise in fire safety.
- Optimised Contact Pathways: Clear calls to action and easy-to-use contact forms, ensuring prospective clients could quickly get in touch.
